Business Development

New Market and Partnership Development

Building partnerships in new areas with demand for prefabricated and light steel buildings.

New Market and Partnership Development

Project goal

To stop growth depending on a single customer segment.

Challenges

Different needs in new markets and an existing product scope that did not fit directly.

Solution developed

Product and service scope was redefined for target segments; a long-term partnership model was created.

Implementation process

Market research, meetings, pilot project and creation of a contract framework.

Results

A standard proposal and partnership framework was created for target markets. Growth no longer depends on a single customer group, and international enquiries are assessed through the same framework.

Other works

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